Weekly retention
Share of each signup week still active
%
Users
Cohort
Users
W0
W1
W2
W3
W4
W5
W6
W7
W8
Aug 24
1,232
100%
50%
42%
34%
27%
26%
23%
23%
23%
Aug 31
1,202
100%
49%
43%
35%
28%
25%
24%
23%
Sep 7
1,284
100%
48%
41%
36%
28%
27%
23%
Sep 14
1,164
100%
49%
40%
36%
30%
25%
Sep 21
1,149
100%
56%
43%
37%
30%
Sep 28
1,289
100%
51%
41%
36%
Oct 5
1,375
100%
53%
45%
Oct 12
1,236
100%
55%
Oct 19
1,482
100%
Average
1,268
100%
51%
42%
36%
29%
26%
23%
23%
23%