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Retention · weekly product use

Cohort retention

Percent of users from each signup month who returned in subsequent months.

CohortSizeM0M1M2M3M4M5M6M7M8M9M10M11
Apr 2025412
96
83
74
60
57
55
46
46
46
38
39
40
May 2025538
100
81
72
67
55
53
53
44
44
45
37
Jun 2025612
100
88
70
65
62
51
51
51
42
43
Jul 2025489
99
86
68
63
60
49
49
49
40
Aug 2025681
97
84
75
61
58
56
47
47
Sep 2025822
100
82
73
68
56
54
54
Oct 2025754
100
80
71
66
54
52
Nov 2025901
100
87
69
64
61
Dec 20251024
98
85
76
62
Jan 20261180
96
83
74
Feb 2026994
100
81
Mar 20261342
100
Less
MoreAverage M3: 64.2%